ࡱ> ?A>7 i bjbjUU 5&7|7|QlJJJJ 8  </h. . . . . / / / / / / /$0 31/ _ " 1/ JJ. . 1F/ RJR. . / / 4 ?,".. " C+ʪ -.d\/0/%-3 3. JJJJ criteria examples Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values?strengths weaknesses criteria examples Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? criteria examples Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics: eg, surprise, major contracts? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences? opportunities threats criteria examples Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?  SWOT analysis template a free resource from www.businessballs.com. Not to be sold or published. Template Alan Chapman 2005. SWOT Analysis Template State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation. 02?AXZxz57MO~ ,-.KMbd79acĸĸ5CJOJQJ\^JCJOJQJ^JCJ 5CJ\5CJOJQJ\^JCJOJQJ^JjCJUmHnHsH u 5<\H2AZz7O $$b&@#$/Ifa$ $b&@#$/If$$b&@#$/If[$\$a$  h  -.Md9c $b&@#$/If$b&@#$/If[$\$$$b&@#$/Ifa$ $b&@#$/If)+HJgi 2 4 U W p r  ! 5 7 M O _ a % ' 9 ; Y [ r t   . 5CJOJQJ\^J<CJOJQJ^J 5CJ\5CJOJQJ\^JCJOJQJ^J 5\aJCJN+Ji[HGG::: $b&@#$/If$b&@#$/If[$\$$$If>\ 0< nK 6@b063G4ai 4 W r ! 7 O a $b&@#$/If[$\$ $b&@#$/If$$b&@#$/Ifa$ $b&@#$/Ifa ' ; [ t $b&@#$/If    e f g h [YTYYYYYY$a$$$If\ 0< nK 6@b063G4a . d e h i <5\CJOJQJ^Jh i 3&P 1h0A .!S"S#$%  i8@8 NormalCJ_HaJmH sH tH F@"F Heading 2dd@&[$\$5CJ$\aJ$<A@< Default Paragraph Font,, Header  9r , @, Footer  9r OPi OPSi &2AZz7O -.Md9c+Ji 4Wr  !7Oa ';[te f g j 00000000000000000000000000000000000000000000000000000000000000000000000000000000000@0@0 0000. i   ia h i h 8@(  N  3  B S  ?i ?,=t  g j  alan chapmaneC:\Documents and Settings\alan chapman\My Documents\data\training material\SWOT analysis template.doc alan chapmanvC:\Documents and Settings\alan chapman\Application Data\Microsoft\Word\AutoRecovery save of SWOT analysis template.asd alan chapmanvC:\Documents and Settings\alan chapman\Application Data\Microsoft\Word\AutoRecovery save of SWOT analysis template.asd alan chapmanvC:\Documents and Settings\alan chapman\Application Data\Microsoft\Word\AutoRecovery save of SWOT analysis template.asd alan chapmanvC:\Documents and Settings\alan chapman\Application Data\Microsoft\Word\AutoRecovery save of SWOT analysis template.asd alan chapman|C:\Documents and Settings\alan chapman\My Documents\businesballs website\freematerialsinword\free_SWOT_analysis_template.doc alan chapman|C:\Documents and Settings\alan chapman\My Documents\businesballs website\freematerialsinword\free_SWOT_analysis_template.doc | F r"y26 <6I7X&2b5c}m0 of"=`TRAei:txFykP^h ^`OJQJo(h ^`OJQJo(oh pp^p`OJQJo(h @ @ ^@ `OJQJo(h ^`OJQJo(oh ^`OJQJo(h ^`OJQJo(h ^`OJQJo(oh PP^P`OJQJo(h hh^h`OJQJo(h 88^8`OJQJo(oh ^`OJQJo(h   ^ `OJQJo(h   ^ `OJQJo(oh xx^x`OJQJo(h HH^H`OJQJo(h ^`OJQJo(oh ^`OJQJo(hh^h`CJOJQJo(88^8`CJOJQJo(o^`CJOJQJo(  ^ `CJOJQJo(  ^ `CJOJQJo(xx^x`CJOJQJo(HH^H`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(opp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo(h ^`OJQJo(h ^`OJQJo(oh pp^p`OJQJo(h @ @ ^@ `OJQJo(h ^`OJQJo(oh ^`OJQJo(h ^`OJQJo(h ^`OJQJo(oh PP^P`OJQJo( ^`OJQJo( ^`OJQJo(o pp^p`OJQJo( @ @ ^@ `OJQJo( ^`OJQJo(o ^`OJQJo( ^`OJQJo( ^`OJQJo(o PP^P`OJQJo( ^`OJQJo( ^`OJQJo(o pp^p`OJQJo( @ @ ^@ `OJQJo( ^`OJQJo(o ^`OJQJo( ^`OJQJo( ^`OJQJo(o PP^P`OJQJo(h hh^h`OJQJo(h 88^8`OJQJo(oh ^`OJQJo(h   ^ `OJQJo(h   ^ `OJQJo(oh xx^x`OJQJo(h HH^H`OJQJo(h ^`OJQJo(oh ^`OJQJo(^`CJOJQJo(^`CJOJQJo(opp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo(^`CJOJQJo(^`CJOJQJo(opp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo( I7X&Fy6k"=`Aeir"xc}m0|                    lX MHf(0.^kTw@.H€؀ʖ^ `$Apz`B                                     VRKz2qϢ'?PܲX`rND<|_Nd}ftRȄۚrj "@5i @UnknownGz Times New Roman5Symbol3& z Arial5& zaTahoma;Wingdings?5 z Courier New"1h4FJ4F@ S0d2Q8SWOT analysis: (define the subject of the analysis here) alan chapman alan chapmanOh+'0 0 HT p |  9SWOT analysis: (define the subject of the analysis here)tWOT alan chapman: (lanlanNormala alan chapman: (3anMicrosoft Word 9.0i@F#@|T@ r%@c@՜.+,0, hp   alan chapmani  9SWOT analysis: (define the subject of the analysis here) Title  !"#$%&'()*+,-/012345789:;<=@Root Entry F@CʪB1Table3WordDocument5&SummaryInformation(.DocumentSummaryInformation86CompObjjObjectPool@Cʪ@Cʪ  FMicrosoft Word Document MSWordDocWord.Document.89q